Mission EnduraCool Review

8.5 score
[Editors rating (8.5)] = (WalkJogRun) score (8.5)/10

Editor rating: 8.5 / 10
User's rating: based on 0 user ratings
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Mission was developed to help those who want to lead an active lifestyle and people who would do more outside if it was not for the summer heat. They have designed a product that can help customers go out and enjoy their day, or workout, without letting the weather get to them. The company has a wide variety of cooling products, including towels, hats, and neck gaiters.

The EnduraCool towel is a great product that can be used to help keep you cool no matter what you are doing. Once it is wet and activated, it will keep you fresh and comfortable for a couple of hours at a time. Whether heading out for a run or simply hanging out with the family on a summer day, let Mission do their job and help keep you comfy.

It is highly durable and will not rip or fall apart on you, and it has a low price tag which makes it an excellent investment. They come in a lot of color options so you can find one that can go with your workout attire or something to give you a little pop of color that will allow you to stand out in a crowd. No matter what you are doing, if you need to keep cool, then this towel is right for you.

Editor's Pros & Cons

Instant cooling effect

Affordable price point

Great color options

Long-lasting durability


Frequent re-activation needed

Can develop a smell


When you are out hitting trails, going on long distance runs, or simply stuck facing the awful heat and humidity of the summer. The Mission EnduraCool towel is here to help keep you cool and refreshed throughout the day to help prevent overheating and discomfort. Simply add some water to the sheet, and it will stay nice and cool for hours. If you simply want something that is absorbent and soft, you can keep it dry and use it as a sweat cloth for your workout regime. The fabric will work to help keep you cool for hours at a time, as it starts to wear down you simply get it wet again and repeat the process. It is recommended that you keep the fabric against your skin, though, to get the maximum effect and ultimate cooling. No matter what you are doing, let the Mission EnduraCool help keep you refreshed and comfortable in the heat.

Ease of Use

The Mission EnduraCool cooling towel is super easy to use, barely an inconvenience. You simply ensure that you soak it thoroughly with water then wring it out, trying to get rid of as much of the access water as you can. Finally, snap the towel three times to activate. As it starts to loses its cooling effects, you can re-activate it by following the steps again for hours and hours of use.


The cooling towel is made out of a proprietary performance fabric that is designed to cool down when it gets wet instantly, wrung out, and snapped in the air (to activate the cooling process). The fabric is made out of a blend of 90% polyester and 10% nylon to give you a soft feeling against your skin.


The towel itself is not very breathable, as it is made predominately out of polyester which is not known for its breathability. Also, it is designed to absorb water and other moisture, so it is not going to leave a lot of room for air to flow through it.


You are going to want to make sure that whatever you are spending your money on is going to be durable, so you are not just throwing it down the drain on an inferior product. The good news about the Mission towel is that it is highly durable and will be able to keep up with your active lifestyle and keep you cooled down throughout the day. Customers have stated that when compared to some of the other similar products on the market this one has the most extended lifespan.

If you are comparing the price of this cloth to other products, you will see that they have a very average price tag, so when you throw in the high durability of the thing, you will absolutely get an excellent investment. You will only have to buy the towel once, and as long as it is taken care of properly and you do not lose it, it will last you quite a while before it starts to fall apart.

One thing that there were some complaints about, however, is that after a while it can start to develop an odor. It is continuously absorbing moisture, including your sweat, and that is getting trapped in there. Even after washing it some of that sweat is getting stuck in there and can begin to smell. This is not a problem that every customer has, but it is something that is worth noting.


The cooling towel is designed more to keep you comfortable due to outside circumstances, such as the heat and humidity. When the fabric is dry, it is soft and absorbent, allowing you to use it to soak up your sweat while you are on the go. If it is wet you can activate the cooling technology by snapping it into the air, simply place it against your body for instant cooling and relief. Whether you are stuck out in the miserable heat or trekking your way up to a mountain, you can count on the Mission EnduraCool to keep you cooled down and comfortable for hours at a time.


The Mission helps keep you protected from the heat by doing its best to keep you fresh. As long as the towel is wet and you have activated its cooling technology you should have no problem keeping yourself from overheating by merely placing the material around the back of your neck. It is going to cool you right down and help protect against the heat. It is not just the heat; however, it is also going to save your skin from the sun while you are out and about. The towel offers UPF 50 protection from the sun to help save your skin against the harmful UV rays from the sun.


The towel does not really come with any accessories, besides the handy little tube that it comes it. The tube makes for a great carrying case so you can simply throw it in your gym bag or load it in the car without worrying about it getting lost or dirty. Even though there are not accessories that go with the towel, it does make for an excellent accessory for your workout regime. Keeping the cooling towel on you and wet is always a good idea because you can just grab it when needed, so you do not drop from the heat.


For such a little piece of material, the EnduraCool is jam-packed full of great features to help you on your fitness journey. First, it offers UPF 50 protection from the sun so you can keep those harmful rays off of your skin while you are standing, or running, in the heat.

Mission uses cooling fabrics that are designed to help enhance the way moisture evaporates to give you an immediate cooling effect without the use of any kind of chemical. Their proprietary cooling technology will keep you cold instantly and for hours at a time. When it starts to wear down, you just get it wet and snap it again, re-activating the cooling process.


Much to the appreciation of many customers, the towel is rather thin and not overly large in size so they can wear them around their shoulders comfortably and comfortable without them getting in the way or feeling awkward. They are 12-inches by 33-inches which is about the average size for these types of products. It is mostly the thinness of the materials that consumers can appreciate though as it is not burdensome to them while they are working out or running long distances.


The Mission is a great product, but you are going to want to make sure that you are taking proper care of it when not in use so that it can last you a while without getting ruined, or developing a nasty smell in the long run. It is machine washable, which is a huge bonus, so you do not have to do anything special when it comes time for washing. Since the towel is super absorbent and designed to work by adding water to it, you are going to want to make sure that it is completely dry before putting it away and stashing it in your bag. If you wad it up into a ball while it is still damp you run the risk of it getting moldy and ruining it, making it unusable. The towel comes with a tube that is great for storing it, so simply make sure that it is completely dry before you put it away and occasionally throw it in the washer and you should be good to go. There are a few customers who have complained about the smell after a while since it is also absorbing your sweat, so make sure you are washing it frequently enough.


This towel comes in a plethora of color options so you can find one that will match what you are wearing or one that will give you a little pop of color to help you stand out in a crowd. Of course, there is the traditional Mission blue that is the iconic color of the towel, but you are not limited to just that option. It is also available in Hi-Vis green, black, pink, real tree (camo), mossy oak (camo), Navy digital camo, peony coral, burnt red, hi-vis coral speck, black space dye, bluefish, blue fish scale, charcoal space dye, cobalt blue, digital camo grey, graffiti multi-color, green, hi-vis coral, hot pink space dye, maroon, matrix camo silver, neon pink, resolution hi-vis green, royal blue space dye, sand, slash, speck, static purple, or tango red space dye. You can also get them in a print of a variety of flags, including the United States, Texas, and Puerto Rican flags. Customers seem to enjoy the fun color options and have purchased them in more than one color so they can have a variety in their cooling towels.

Bottom Line

If you are going to be heading out in the heat and humidity for any reason you might want to consider bringing along the Mission EnduraCool cooling towel with you. Whether hanging out in the summer heat or running a marathon, this product is super easy to use and will keep you nice and cool for hours at a time. Simply get it wet, wring it out, and snap it to activate the cooling. As long as it is moist, it will work and last for a couple of hours. When it starts to warm up, re-activate it by getting it damp and snapping it again, easy as that. They have a great price point and come in a plethora of colors, many customers opting to buy a couple of different ones so they can have a variety to choose from. The towel is highly durable and as long as it is taken care of properly can be part of your workout regime for quite a while before it needs to be replaced.