I got a name....

Posted At : July 22, 2006 9:07 AM | Posted By : earnshavian
Related Categories: WalkJogRun

...now all I need is a tagline. I've been trying to think of a tagline for WalkJogRun for some time and it occurred to me that some of the visitors to the site may have some good ideas.

If you could add a comment to this entry with your idea for the WalkJogRun tagline, the person with the best tagline will receive an official WalkJogRun t-shirt and see their tagline on every page of WalkJogRun for the thousands of visitors to the site each day..

The purpose of a tagline is to summarize the site's purpose for new visitors and distinguish it from other sites. Steve Krug, a usability expert, suggests that a good tagline should :

  • Be clear and informative
  • Not be vague or generic
  • Be long enough but not too long - six to eight words is ideal
  • Convey differentiation and a clear benefit
That said, here come the rules: 1. The competition will run from the release date of this post until noon on August 1st (Central Standard Time). 2. There will be only one winner selected by me on August 1st and the announcement will be made on this blog on August 2nd after the winner has been notified. 3. The winner will receive a free WalkJogRun t-shirt from the WalkJogRun collection in their size. The winner will be contacted by email and will need to provide a shipping address for the t-shirt and the size shirt they require.

Have fun and I look forward to seeing the ideas. Here are some of mine which don't quite fit:

  • Thousands of running routes worldwide.
  • Keeping track of the extra mile
  • Running routes for everyone
  • Running routes in every city
  • The community for running routes online
  • The birthplace of running routes online
  • Routes created by runners, for runners
This probably explains why I am having a competition :-)

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Stacy Muellers's Gravatar Where you've been. Where you're going.
# Posted By Stacy Muellers | 7/24/06 5:37 AM
Adam Howitt's Gravatar Thanks for entering, Stacy!
# Posted By Adam Howitt | 7/24/06 10:10 AM
anniem's Gravatar i was thinking very similar to stacy. if you use hers, you could use the same line and space. Keep where solid and flash out "you've been" and "you're going" in different colors.

(or)

because knowing where you've been is as important as knowing where you're going
# Posted By anniem | 7/25/06 9:15 AM
Lesley Harrington's Gravatar My suggestion for a tagline is "Track and share your routes."
# Posted By Lesley Harrington | 7/25/06 6:57 PM
Adam Howitt's Gravatar Thank you anniem, Lesley for your ideas! So 3 girls have stepped up - any guys out there with ideas?
# Posted By Adam Howitt | 7/25/06 7:20 PM
Natalie Johnson's Gravatar Tag Line

"My passion is your punishment" or "Running is my passion, running is your punishment"

I am training for my first 1/2 Marathon. I am not fast (9 minute mile) but I am mighty.
# Posted By Natalie Johnson | 7/27/06 9:11 AM
JSH's Gravatar Two ideas:

1. Run the Right Route.

2. Map it. Post it. Run it.
2a. Map it. Share it. Run it.

:)
# Posted By JSH | 7/27/06 11:46 AM
Adam Howitt's Gravatar Natalie and JSH - thanks for your entries! Keep them coming in folks - just 5 days left!
# Posted By Adam Howitt | 7/27/06 1:54 PM
Jeff Kenny's Gravatar Plot-Driven
# Posted By Jeff Kenny | 7/27/06 2:02 PM
Eddie's Gravatar - 'One Foot at a time'
# Posted By Eddie | 7/28/06 4:09 AM
Steve's Gravatar Some ideas from a new user:

Know the road.

Know your route.

Where the world finds it way

Find your way

Maps for the leg-powered

Get your walkjogrun on
# Posted By Steve | 7/28/06 8:33 AM
Steve's Gravatar by the way: Nice site, and nice mention in the WSJ back in December (how I learned about your site)

Also, and with all due respect to Mr. Krug, you may not want to base your tagline thinking solely on the advice of a site usability expert. Clear and informative are good, but taglines don't need to do the whole job of explaining a product - they can simply be provocative, intriguing, memorable. And they should look cool on a Tshirt.

Good luck
S
# Posted By Steve | 7/28/06 8:41 AM
Drew's Gravatar A former co-worker of mine suggested creating a positioning statement and a tagline. Her example was Coca Cola, where the positioning statement is "a beverage company" and the tagline is "the real thing." (Now the tagline appears to be "The Coke Side of Life.") An interesting idea. That way you can have something specific to what the site is, and then something short and memorable for the tagline. Following that idea:

Positioning Statement: User-Created Running Routes.
Tagline: What's Your Route?
# Posted By Drew | 7/28/06 9:25 AM
Christoph Winkler's Gravatar The Route is the Reward.

or

The Run is the Reward.
# Posted By Christoph Winkler | 7/28/06 9:32 AM
Doug's Gravatar No matter where you go, here we are.
# Posted By Doug | 7/28/06 11:27 AM
Philip's Gravatar Where Am I?
# Posted By Philip | 7/30/06 9:21 PM
David Armstrong's Gravatar Possible tagline: "What's your route?"
# Posted By David Armstrong | 7/31/06 7:26 AM
David Armstrong's Gravatar Sorry - I did not read the post by Drew until after my post...
# Posted By David Armstrong | 7/31/06 7:27 AM
Lyle Kopnicky's Gravatar My entry:

Wherever you go, here it is.
# Posted By Lyle Kopnicky | 7/31/06 1:34 PM
punita koustubhan's Gravatar How about teaming up or help promote the muddy river restoration project? I am working on helping to restore th epaths along the middy river all the way to jamaica pond by improving water quality, documenting tree health and most IMPORTANT FOR YOU---The Community--- and everyone who wants to walk.jog.run on the path, I want to put in new paths that arent all dug up by mud/water filled tire tracks or damaged by old roadways/gravel bits etc. We need support to make the mudy river and the paths around it accessible and neat and safe to run and walk on.
How about something like "making tracks: In the right direction"
this has a double meaning...one to help you guys at walk.jog.run and to bring awareness that you guys want to walk.jog.run in a clean and safe park with good tracks which will help us raise awareness that the muddy river needs help and so do the joggers that depend on safe trails.
we can help each other and the whole city....because who wants to run along a sick river?
# Posted By punita koustubhan | 7/31/06 8:00 PM
Adam Howitt's Gravatar Jeff, Eddie, Steve, Drew, Christoph, Doug, Philip, David, Lyle, Punita: Thanks for all your ideas!
# Posted By Adam Howitt | 8/1/06 7:15 AM
CJ's Gravatar We can show wherever you go.
# Posted By CJ | 8/1/06 12:40 PM
Adam Howitt's Gravatar Thanks for the entries everybody! I've deliberated and come to the decision that JSH is the winner of the semi-exclusive t-shirt and tagline competition. Her entry "Map it. Share it. Run it." caught my eye from the start and we will be integrating it into the site over the next day or so. Jessica - I'll be in touch to discuss your choice of shirt!
Adam
# Posted By Adam Howitt | 8/1/06 4:49 PM
Adam Howitt's Gravatar Arg! My design friend Jeff was redoing the logo with the new tagline and came across the tagline for US track and field version of walkjogrun which is the same as JSH's entry just in a different order so I can't use her entry. I'll announce a new winner shortly...
# Posted By Adam Howitt | 8/2/06 2:50 PM
JSH's Gravatar Sorry Everyone! I had no idea :(
# Posted By JSH | 8/2/06 6:17 PM
Caroline's Gravatar "Make your mark on the map"
# Posted By Caroline | 8/3/06 5:48 PM
Adam Howitt's Gravatar Thanks Caroline - I know it's technically past the deadline for submissions but since the last winning entry was so similar to another site I think I can let your submission stand. I have to say i like "Make your mark on the map" and it inspired me to "Putting runners on the map". I declare this the new tagline! I googled it and we're safe on the competitor tagline front so I'll have Jeff mock it up. What does everyone think? Like it? Hate it? Think it's dreadfully unfair? Let me know!
# Posted By Adam Howitt | 8/3/06 6:47 PM
Jeff Kenny's Gravatar I think it's great and since Caroline's entry was the direct influence, she should win the T-Shirt, I'll even pony up for it.

And I like how I'm "designer friend Jeff" - like you have so many other friends named Jeff that I need a modifier. :-)
# Posted By Jeff Kenny | 8/3/06 9:48 PM
Adam Howitt's Gravatar Nice. Well, by announcing you as designer friend Jeff I get to let everyone know who is the brains behind the pretty look and feel of WalkJogRun. What can I say, I'm a programmer and my design skills are limited... Looks like we have consensus - Caroline wins!
# Posted By Adam Howitt | 8/3/06 10:11 PM
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